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  • Chantal Brocca

Fashion Revolution Week UAE 2018



Fashion Revolution Week 2018 marked the fifth year of Fashion Revolution, the world’s largest fashion activism movement founded to radically change the way our clothes are sourced, produced and purchased, incited by the 2013 Rana Plaza collapse where over 1,100 garment factory workers lost their lives during a fast fashion factory collapse in Bangladesh.

Five years of Fashion Revolutions means five years of millions of people demanding a fairer, safer cleaner industry. Many things have improved in five years for both people and planet, but this is only the tip of the iceberg. Poverty, human rights, low wages, discrimination, environmental pollution, waste and lack of transparency all remain endemic within fashion. About 75 million people work directly in the fashion and textiles industry, and about 80% of them are women. Many are subject to exploitation, verbal and physical abuse, working in unsafe conditions, with very little pay. This is why we need a #fashionrevolution.

The campaign ran from 23rd to the 29th April globally in more than 100 countries around the world and ran for the first time in the UAE between the 22nd and 28th of April, encompassing an entire week of events aimed at challenging the local community to think twice about their consumption choices and take steps towards demanding greater transparency within the fashion industry. The initiative also explored how producers, farmers, factories and shoppers can come together through Fashion Revolution in order to spark real change.

To ensure brands continue to listen and create the far reaching, permanent change needed to ensure we never see a tragedy like Rana Plaza again, the campaign encouraged everyone to join Fashion Revolution and keep asking one simple question: Who Made My Clothes?

Fashion Revolution UAE’s greatest asset is its inclusivity, involving five of the UAE’s top fashion universities and catering to all local communities through movie screenings, clothing swaps, a seminar, an eco pop up, mannequin challenges to end with the region’s first ever sustainable runway competition held at Sunset Mall.


Ayesha Siddequa, Future Fashion, UAE ambassador of Fashion Revolution

Chantal Brocca, [IM]MATERIALS

Khushboo Banka, Ekara

Sana Rahimtula, Baqaa Corporate Events


Chalhoub Group / Dolce and Gabbana / Swarovski / Tory Burch / Tryano / Islamic Fashion and Design Council / Barbary Cocktail Bar and Deli Dubai / British Council / Diva Modeling Agency / Sunset Mall / E Tech / Molecule / Ladies Dine Dubai / DIDI / Sesame

Sara Gojer / Mohammad Asim / XVA Gallery / Retold

Media Partners

ELUXE Magazine

The Tempest

More details of each event can be found on the Fashion Revolution UAE Facebook page here

Follow the hashtags #FashionRevolutionUAE #JointheRevolution @Fash_RevUAE and #WhoMadeMyClothes to follow our story on social media.

For any enquiries please contact

#FashionRevolutionUAE #Dubaisustainablefashion #sustainablefashionweek #dubaisustainability #ethicalfashion #dubaiculture

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